It's no longer a secret that e-mail marketing is the most cost-effective way to market your company's products and services. But to use it effectively, you need to know more than just a fan's e-mail address.

FANTRAC's data-driven approach to building a fan base through e-marketing helps entertainment professionals save time and increase their profits by maximizing valuable one-to-one relationships with their fans.

Touring acts love FANTRAC's advanced data-targeting capabilities. Using FANTRAC, you'll avoid sending announcements for club gigs in Los Angeles to 13-year-olds who live in New York. Our system ensures that your fans only receive messages that are relevant to them.

Using customer profiling, FANTRAC can design, implement and manage personalized, segmented (i.e. geographic, demographic, psychographic, and transactional) opt-in e-mail campaigns to help your company achieve its goals of customer relations, sales, branding, traffic, customer retention and acquisition.

We understand the tremendous marketing opportunity that the Internet presents to the entertainment industry, and we are developing the knowledge, tools, programs and team to capitalize on it.  Learn more.

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